Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/16721
Title: The shopper’s path-to-purchase is paved with digital opportunities: An overview of technologies to augment the shopping experience
Authors: WILLEMS, Kim 
Lauriers, Randy
SCHOENING, Johannes 
LUYTEN, Kris 
Krüger, Antonio
Issue Date: 2014
Source: Shopper Marketing Conference Proceedings 2014, p. 91-92.
Document URI: http://hdl.handle.net/1942/16721
ISBN: 978-91-7258-945-2
Category: C1
Type: Proceedings Paper
Appears in Collections:Research publications

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