The key success factors of exporting:The case of Greek Olive Oil and Olive Products

Abstract

The aim of this thesis is to examine issues related to the key factors an olive oil company, especially a Greek one, should take into consideration in order to succeed in the field of exports. Towards this purpose, many firms, regardless of their size and the country of origin, are examined, thus, helping the reader to obtain, as much as possible, an objective opinion about the industry