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http://hdl.handle.net/1942/27240
Title: | Driving simulator study on the influence of digital illuminated billboards near pedestrian crossings | Authors: | MOLLU, Kristof CORNU, Joris BRIJS, Kris PIRDAVANI, Ali BRIJS, Tom |
Issue Date: | 2018 | Source: | TRANSPORTATION RESEARCH PART F-TRAFFIC PSYCHOLOGY AND BEHAVIOUR, 59, p. 45-56 | Abstract: | Objective To evaluate the effect of display time and distance of digital illuminated billboards near a pedestrian crossing on glance and driving behavior. Background Several functional characteristics and placement conditions of digital billboards influence glance and driving behavior. Method Forty-one participants drove seven different routes (3.8–5.2 km) in a driving simulator. We performed a repeated measures ANOVA with presence of billboard, display time of the message (3 s, 6 s and 15 s), distance from a pedestrian crossing (41 m and 65 m) and road environment (transition road to a built-up area and retail zone) as the manipulated conditions in a randomized order. Results Shorter display times and retail zone resulted in a significantly higher number of eye glances towards the digital billboard. Participants reported a significantly higher mental workload and a lower estimation of personal driving performance in the presence of a digital billboard. Scenarios with a digital billboard resulted in a somewhat higher approaching speed towards the pedestrian crossing with the minimum approaching speed reached closer to the crossing. The first time a pedestrian crossed the road, reaction time to the crossing pedestrian was higher in presence of the digital billboard (this was not tested statistically). Conclusion The presence of a digital billboard, especially with short display time, leads to visual distraction, which has a negative impact on driving behavior and traffic safety. | Notes: | Mollu, K (reprint author), Hasselt Univ, UHasselt, Transportat Res Inst IMOB, Agoralaan, BE-3590 Diepenbeek, Belgium. kristof.mollu@uhasselt.be; joris.cornu@gmail.com; kris.brijs@uhasselt.be; ali.pirdavani@uhasselt.be; tom.brijs@uhasselt.be | Keywords: | Driving simulator; Distraction; Driver behaviour; Glance behaviour; Mental workload | Document URI: | http://hdl.handle.net/1942/27240 | ISSN: | 1369-8478 | e-ISSN: | 1873-5517 | DOI: | 10.1016/j.trf.2018.08.013 | ISI #: | 000449894900004 | Category: | A1 | Type: | Journal Contribution | Validations: | ecoom 2019 |
Appears in Collections: | Research publications |
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1-s2.0-S136984781830456X-main (1).pdf Restricted Access | Published version | 1.16 MB | Adobe PDF | View/Open Request a copy |
TRF_2018_411_Revision 1_V0.pdf Restricted Access | Peer-reviewed author version | 1.58 MB | Adobe PDF | View/Open Request a copy |
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