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http://hdl.handle.net/1942/28428| Title: | Conceptualizing the value of physical retailers: comparing marketing and retail design perspectives | Authors: | SERVAIS, Elisa LEROI-WERELDS, Sara QUARTIER, Katelijn VANRIE, Jan |
Issue Date: | 2018 | Source: | Conference Proceedings - ICDBM 2018 (Hasselt, BE, 6-7 December) - 4th International Colloquium on Design, Branding and Marketing “Experience and value creation in design, branding and marketing”,p. 41-48 | Keywords: | Value; Retail context; Marketing; Retail Design | Document URI: | http://hdl.handle.net/1942/28428 | ISBN: | 9789089130693 | Category: | C1 | Type: | Proceedings Paper | Validations: | vabb 2021 |
| Appears in Collections: | Research publications |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| 2018.12.05-07_ICDBM_Proceedings_Conceptualizing the value of physical retailers.pdf Restricted Access | Published version | 172.53 kB | Adobe PDF | View/Open Request a copy |
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