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http://hdl.handle.net/1942/30751
Title: | Setting the bar: The influence of women’s conspicuous display on men’s affiliative behavior | Authors: | Sundie, Jill M Pandelaere, Mario LENS, Inge Warlop, Luk |
Issue Date: | 2020 | Publisher: | ELSEVIER SCIENCE INC | Source: | JOURNAL OF BUSINESS RESEARCH, 120, p. 569-585 | Abstract: | Four studies provide evidence for a process by which a woman's conspicuous consumption can serve as a deterrent to affiliative behaviors by materialistic men, via heightened perceptions of the woman's financial standards for a romantic partner. Materialistic men report utilizing status and resources to attract women more than non-materialistic men. Materialistic men may therefore utilize information about a woman's status-linked displays to better calibrate their financially-oriented mating efforts. Differential attention to more subtle displays of a woman's luxury branded items appears to drive materialistic men's disinterest in social interaction with a woman who conspicuously consumes. A woman's conspicuous consumption causes materialistic men to rate a real interaction with that woman less favorably. For women, the opposite is observed, with non-materialistic women reacting more negatively to the interaction. | Keywords: | Materialism;Status consumption;Conspicuous consumption;Mating;Signaling | Document URI: | http://hdl.handle.net/1942/30751 | ISSN: | 0148-2963 | e-ISSN: | 1873-7978 | DOI: | 10.1016/j.jbusres.2019.09.039 | ISI #: | WOS:000591650800022 | Rights: | 2019 Elsevier Inc. All rights reserved | Category: | A1 | Type: | Journal Contribution | Validations: | ecoom 2021 |
Appears in Collections: | Research publications |
Files in This Item:
File | Description | Size | Format | |
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JBR-D-18-01169R4.pdf | Peer-reviewed author version | 1.18 MB | Adobe PDF | View/Open |
1-s2.0-S0148296319305867-main.pdf Restricted Access | Published version | 1.21 MB | Adobe PDF | View/Open Request a copy |
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