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http://hdl.handle.net/1942/34470
Title: | Stay Tuned! An Investigation of Content Substitution, the Listener as Curator and Other Innovations in Broadcast Radio | Authors: | WIJNANTS, Maarten GEURTS, Eva LIEVENS, Hendrik QUAX, Peter LAMOTTE, Wim |
Issue Date: | 2021 | Source: | IMX '21: ACM International Conference on Interactive Media Experiences, p. 120 -133 | Abstract: | This paper demystifies listeners' wishes with respect to broadcast radio innovation (with a specific focus on radio-mediated music consumption). Our study encompasses an ideation workshop with radio experts, an exploratory survey and a mixed methods empirical evaluation. The empirical evaluation uses two concrete concepts (i.e., letting listeners on-the-fly replace radio content with preferred content and fostering participatory radio production by involving listeners as radio content curators) as a lens to zoom in on the questionable desirability of radio innovation. It is learned that a significant consumer group exists who will stay loyal to broadcast radio even if it does not evolve substantially, whereas others need disrup-tive incentives to start listening to radio (again). From our results we distill design recommendations to educate the radio production community about how best to approach radio innovation. | Keywords: | CCS CONCEPTS • Information systems → Multimedia streaming;• Human- centered computing → Laboratory experiments;User studies KEYWORDS linear radio;innovation;subjective evaluation;survey;behavior;personalization;privacy | Document URI: | http://hdl.handle.net/1942/34470 | ISBN: | 9781450383899 | DOI: | 10.1145/3452918.3458793 | Category: | C1 | Type: | Proceedings Paper |
Appears in Collections: | Research publications |
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File | Description | Size | Format | |
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3452918.3458793.pdf Restricted Access | Published version | 2.07 MB | Adobe PDF | View/Open Request a copy |
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