Customer loyalty in high and low involvement settings: the moderating impact of positive emotions

Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/4363

Title:	Customer loyalty in high and low involvement settings: the moderating impact of positive emotions
Authors:	de Ruyter, K. BLOEMER, Johanna
Issue Date:	1999
Source:	Journal of marketing management. p. 315-330
Document URI:	http://hdl.handle.net/1942/4363
Type:	Journal Contribution
Appears in Collections:	Research publications

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