Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/4608
Title: Case: Direct marketing bij Tesco: "Join the club"
Authors: BRENGMAN, Malaika 
Issue Date: 2005
Publisher: Pearson Education Benelux
Source: Marketing communicatie, p. 374-378.
Document URI: http://hdl.handle.net/1942/4608
ISBN: 9789043014946
Category: B2
Type: Book Section
Appears in Collections:Research publications

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