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http://hdl.handle.net/1942/47422| Title: | Gamified Smartphone App Engagement: Comparative Analysis of Belgian and UK Car Drivers in the i-DREAMS Project | Authors: | BRIJS, Kris KHATTAK, Wisal ADNAN, Muhammad CUENEN, Ariane ROSS, Veerle Brown, Laurie Talbot, Rachel Filtness, Ashleigh BRIJS, Tom |
Issue Date: | 2025 | Source: | Proceedings of the 10th TRA Conference, 2024, Dublin, Ireland - Volume 1: Safe and Equitable Transport, p. 348 -354 | Series/Report: | Lecture Notes in Mobility | Abstract: | The i-DREAMS project introduced the concept of a 'Safety Tolerance Zone', i.e., a context-aware safety envelope designed to assist drivers in maintaining self-regulated control within the boundaries of safe operations. Using an ecosystem of sensors, i-DREAMS technology continuously monitors factors determining driving task complexity and available coping capacity and calculates risk levels in real-time. Based on this information, both real-time and post-trip interventions are tailored to keep drivers from getting too close to the boundaries of unsafe driving. Real-time interventions are provided via in-vehicle display, while post-trip interventions are delivered via a smartphone app (and web-dashboard) with provisions for gamification. This study focuses on post-trip interventions, specifically user engagement with the i-DREAMS app. Data from 49 Belgian and 51 UK car drivers over a 10-week period showed a steady decline in drivers' engagement following the first day of app activation. However, when gamification features were activated, user interaction increased, suggesting they re-engaged users. UK drivers exhibited higher engagement than Belgians. Trips, scores and goals were the most visited features in both countries, while the leaderboard was popular among UK drivers only. Analysis showed a dose-response relationship, with intensive app users demonstrating better improvement in driving performance than less frequent users. | Document URI: | http://hdl.handle.net/1942/47422 | ISBN: | 978-3-031-88973-8 978-3-031-88974-5 |
DOI: | 10.1007/978-3-031-88974-5_51 | Rights: | © The Editor(s) (if applicable) and The Author(s) 2025. This book is an open access publication. Open Access This book is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made. The images or other third party material in this book are included in the book’s Creative Commons license, unless indicated otherwise in a credit line to the material. If material is not included in the book’s Creative Commons license and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. | Category: | C1 | Type: | Proceedings Paper |
| Appears in Collections: | Research publications |
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| File | Description | Size | Format | |
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| TRA 2024 i-DREAMS Gamified Smartphone App Engagement.pdf | Published version | 126.81 kB | Adobe PDF | View/Open |
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