There is more to loyalty than just satisfaction: the effects of satisfaction and involvement on brand loyalty and dealer loyalty

Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/6158

Title:	There is more to loyalty than just satisfaction: the effects of satisfaction and involvement on brand loyalty and dealer loyalty
Authors:	BLOEMER, Johanna Kasper, J.D.P.
Issue Date:	1997
Source:	American Marketing Association Conference, Dublin, Ireland, June 1997, p.36 - 37
Document URI:	http://hdl.handle.net/1942/6158
Type:	Journal Contribution
Appears in Collections:	Research publications

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