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http://hdl.handle.net/1942/6158
Title: | There is more to loyalty than just satisfaction: the effects of satisfaction and involvement on brand loyalty and dealer loyalty | Authors: | BLOEMER, Johanna Kasper, J.D.P. |
Issue Date: | 1997 | Source: | American Marketing Association Conference, Dublin, Ireland, June 1997, p.36 - 37 | Document URI: | http://hdl.handle.net/1942/6158 | Type: | Journal Contribution |
Appears in Collections: | Research publications |
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