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http://hdl.handle.net/1942/6171| Title: | Merkenbeleid, ook een key succes factor in high-tech markten | Authors: | Peters, K. BLOEMER, Johanna |
Issue Date: | 2001 | Publisher: | Nederlands Instituut voor Marketing | Source: | Tijdschrift voor marketing. p. 22-27 | Document URI: | http://hdl.handle.net/1942/6171 | ISSN: | 0165-1439 | Category: | A3 | Type: | Journal Contribution |
| Appears in Collections: | Research publications |
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