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http://hdl.handle.net/1942/9447
Title: | From successful differentiation in retailing to store equity | Authors: | WILLEMS, Kim SWINNEN, Gilbert |
Issue Date: | 2008 | Publisher: | The Netherlands Organization for Researchers in Business Economics and Management (NOBEM) | Source: | Kooij, Dorien (Ed.) Proceedings of the PhD Research in Business Economics and Management Conference 2008. | Abstract: | Although some important conceptual and empirical studies have been published with regard to retailer differentiation (e.g. Rudolph and Becker, 2003), a comprehensive framework regarding the design and implementation of a successful differentiation strategy, integrating antecedents, consequences and possible moderating and/or mediating factors is still lacking. Therefore, this doctoral research aims to analyse retail differentiation mainly from a consumer perspective, namely how consumers process these retail efforts and how their reactions can be quantified in the concept of ‘store equity’. | Document URI: | http://hdl.handle.net/1942/9447 | Link to publication/dataset: | http://www.prebem.nl/Selected%20papers/Abstract%20Kim%20Willems.pdf | Category: | C2 | Type: | Proceedings Paper |
Appears in Collections: | Research publications |
Files in This Item:
File | Description | Size | Format | |
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PREBEM abstract .pdf | 43.65 kB | Adobe PDF | View/Open |
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