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|Title:||From successful differentiation in retailing to store equity||Authors:||WILLEMS, Kim
|Issue Date:||2008||Publisher:||The Netherlands Organization for Researchers in Business Economics and Management (NOBEM)||Source:||Kooij, Dorien (Ed.) Proceedings of the PhD Research in Business Economics and Management Conference 2008.||Abstract:||Although some important conceptual and empirical studies have been published with regard to retailer differentiation (e.g. Rudolph and Becker, 2003), a comprehensive framework regarding the design and implementation of a successful differentiation strategy, integrating antecedents, consequences and possible moderating and/or mediating factors is still lacking. Therefore, this doctoral research aims to analyse retail differentiation mainly from a consumer perspective, namely how consumers process these retail efforts and how their reactions can be quantified in the concept of ‘store equity’.||Document URI:||http://hdl.handle.net/1942/9447||Link to publication:||http://www.prebem.nl/Selected%20papers/Abstract%20Kim%20Willems.pdf||Category:||C2||Type:||Proceedings Paper|
|Appears in Collections:||Research publications|
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