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http://hdl.handle.net/1942/9675
Title: | Effects of Scarcely Dressed Models in Advertising on Body Esteem for Belgian Men and Women | Authors: | Dens, Nathalie De Pelsmacker, Patrick JANSSENS, Wim |
Issue Date: | 2009 | Publisher: | SPRINGER/PLENUM PUBLISHERS | Source: | SEX ROLES, 60(5-6). p. 366-378 | Abstract: | We explore how more revealing displays of models' bodies in advertising impact individuals' body esteem. The first study exposed a snowball sample of 215 Belgian men and women starting from a research department's database to an advertisement containing a male or female model in pajamas or underwear. Scarcely dressed models had a negative effect on individuals' body esteem compared to dressed models, especially for opposite-sex models. The second study replicated the results of the first with a representative sample of 123 women from a consumer panel, using different models. Both scarce dress of the opposite-sex model and reported sexual arousal affected body esteem. Model attractiveness served as a moderator for same-sex models. | Keywords: | Body esteem; Self esteem; Advertising; Nudity; Social comparison | Document URI: | http://hdl.handle.net/1942/9675 | ISSN: | 0360-0025 | e-ISSN: | 1573-2762 | DOI: | 10.1007/s11199-008-9541-0 | ISI #: | 000263888400007 | Category: | A1 | Type: | Journal Contribution | Validations: | ecoom 2010 |
Appears in Collections: | Research publications |
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