BRENGMAN, Malaika

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Full Name
BRENGMAN, Malaika
Email
malaika.brengman@uhasselt.be
 
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Publications

Results 21-40 of 64 (Search time: 0.006 seconds).

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Issue DateTitleContributor(s)TypeCat.
212016When brands come to life: Experimental research on the vividness effect of virtual reality in transformational marketing communicationsVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimProceedings PaperC2
222015Virtual worlds in real life: Opportunities in retailingVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimConference MaterialC2
232012Store personality impression formation: Comparing grocery and fashion retailingBRENGMAN, Malaika; WILLEMS, Kim; Mikolacjzak - De Grauwe, KalinaWorking PaperR2
242012From Armani to Zara: Impression formation based on fashion store patronageWILLEMS, Kim; JANSSENS, Wim; SWINNEN, Gilbert; BRENGMAN, Malaika; STREUKENS, Sandra; VANCAUTEREN, MarkJournal ContributionA1
252012The impact of in-store greenery on customersBRENGMAN, Malaika; WILLEMS, Kim; Joye, YannickJournal ContributionA1
262011Fashion store personality: Scale development and relation to self-congruity theoryWILLEMS, Kim; SWINNEN, Gilbert; BRENGMAN, Malaika; JANSSENS, WimJournal ContributionA1
272011The Processing of Threat Appeals in the Prevention of Obesity: Weighing the Weight IssueWauters, Birgit; BRENGMAN, Malaika; JANSSENS, WimJournal ContributionA1
282010Fashion Store Personality: Scale Development and Relation to Self-Congruity TheoryWILLEMS, Kim; SWINNEN, Gilbert; JANSSENS, Wim; BRENGMAN, MalaikaConference MaterialC2
292010From Armani to Zara: Impression Formation Based on Fashion Store PatronageWILLEMS, Kim; JANSSENS, Wim; SWINNEN, Gilbert; BRENGMAN, Malaika; STREUKENS, Sandra; VANCAUTEREN, MarkConference MaterialC2
302010The effects of urban retail greenery on consumer experience: Reviewing the evidence from a restorative perspectiveJoye, Yannick; WILLEMS, Kim; BRENGMAN, Malaika; Wolf, KathleenJournal ContributionA1
312009The impact of in-store vegetation: The moderating role of store complexityBRENGMAN, Malaika; WILLEMS, Kim; Joye, YannickConference MaterialC2
322009The moderating role of environmental complexity on the impact of vegetation in the store environmentBRENGMAN, Malaika; WILLEMS, Kim; JOYE, YannickProceedings PaperC2
332009Determinants of fashion store personality. A consumer perspectiveBRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1
342008Determinants of fashion store personality. A consumer perspectiveBRENGMAN, Malaika; WILLEMS, KimProceedings PaperC1
352008Is green really the colour of money? A conceptual inquiry into the effects of greenery on the consumer experienceJOYE, Yannick; WILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC2
362008Determining fashion store personality dimensions: An exploratory study based on repertory grid data and grounded theoryBRENGMAN, Malaika; WILLEMS, KimProceedings PaperC2
372007Differentiatiestrategie in de kleinhandelWILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC2
382005Customer relationship management systems research: voids in the current literaturePAULISSEN, Kristel; MILIS, Koen; BRENGMAN, MalaikaConference MaterialC2
392005Assessing the impact of colour in the store environment: an environmental psychology approachBRENGMAN, Malaika; Geuens, M.Proceedings PaperC2
402005Case: Direct marketing bij Tesco: "Join the club"BRENGMAN, MalaikaBook SectionB2
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