BRENGMAN, Malaika

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BRENGMAN, Malaika

malaika.brengman@uhasselt.be

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Results 61-63 of 63 (Search time: 0.002 seconds).

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	Issue Date	Title	Contributor(s)	Type	Cat.
61	2001	The impact of consumer characteristics and campaign related factors on brand confusion in print advertising	BRENGMAN, Malaika; Geuens, Maggie; de Pelsmacker, Patrick	Journal Contribution	A1
62	1999	The determining factors of brand confusion in print advertising	BRENGMAN, Malaika; Geuens, M.; de Pelsmacker, P.	Proceedings Paper
63	1999	Consumer characteristics and brand confusion	BRENGMAN, Malaika; Geuens, M.; de Pelsmacker, P.	Proceedings Paper