BRENGMAN, Malaika

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Full Name
BRENGMAN, Malaika
Email
malaika.brengman@uhasselt.be
 
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Publications

Results 41-60 of 62 (Search time: 0.017 seconds).

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Issue DateTitleContributor(s)TypeCat.
412005Customer relationship management research: voids in the current literaturePAULISSEN, Kristel; BRENGMAN, Malaika; MILIS, Koen; GOFFIN, IlseProceedings PaperC2
422005Customer relationship management systems research: voids in the current literaturePAULISSEN, Kristel; MILIS, Koen; BRENGMAN, MalaikaConference MaterialC2
432005Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validationBRENGMAN, Malaika; Geuens, M; Weijters, B; Smith, SM; Swinyard, WRJournal ContributionA1
442004Case: POP in the C-store, the case of Red BullBRENGMAN, MalaikaBook SectionB2
452004Case: Jealous as AxeBRENGMAN, MalaikaBook SectionB2
462004Kleur in de winkelinrichting: een stille verleider...BRENGMAN, MalaikaJournal ContributionA3
472004Case: Direct marketing at Tesco: "Join the club ..."BRENGMAN, MalaikaBook SectionB2
482004Het oog wil ook wat: bijdrage aan het artikel "Koop mij!" door Els VerweireBRENGMAN, MalaikaJournal ContributionA3
492004Regiomarketing voor Limburg: theoretische overwegingen en eerste aanzetBRENGMAN, Malaika; FAES, Wouter; MATTHYSSENS, PaulBook SectionB2
502004The four dimensional impact of color on shoppers' emotionsBRENGMAN, Malaika; Geuens, M.Journal ContributionA2
512004Developing a typology of airport shoppersGeuens, M; Vantomme, D; BRENGMAN, MalaikaJournal ContributionA1
522003The impact of color in the store environmentBRENGMAN, Malaika; Geuens, M.Proceedings PaperC2
532003De invloed van kleur in de winkelomgeving op de consument, benaderd vanuit de omgevingspsychologieBRENGMAN, MalaikaJournal ContributionA3
542003KBG@Media: ik niet! Wordt u door reclame beïnvloed?BRENGMAN, MalaikaJournal ContributionA3
552003Capturing the image of second-hand stores: investigating the underlying image dimensionsBRENGMAN, Malaika; Geuens, M.; Faseur, T.Proceedings PaperC2
562003Profiling Internet users based on their propensity to adopt online shoppingBRENGMAN, Malaika; Geuens, M.Proceedings PaperC2
572003Food retailing, now and in the future: a consumer perspectiveGeuens, M.; BRENGMAN, Malaika; s' Jegers, R.Journal ContributionA1
582003Zeg het met kleur! De impact van kleur in de winkelinrichting op de consumentBRENGMAN, MalaikaBook SectionB3
592002An exploratory study on grocery shopping motivationsGeuens, M.; BRENGMAN, Malaika; s' Jegers, R.Book SectionB3
602001The impact of consumer characteristics and campaign related factors on brand confusion in print advertisingBRENGMAN, Malaika; Geuens, Maggie; de Pelsmacker, PatrickJournal ContributionA1
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