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http://hdl.handle.net/1942/5556| Title: | Case: Direct marketing at Tesco: "Join the club ..." | Authors: | BRENGMAN, Malaika | Issue Date: | 2004 | Publisher: | Prentice Hall | Source: | Marketing communications, p. 389-393. | Document URI: | http://hdl.handle.net/1942/5556 | ISBN: | 0-273-68500-7 | Category: | B2 | Type: | Book Section | Validations: | vabb 2010 |
| Appears in Collections: | Research publications |
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