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Title: Case: Direct marketing at Tesco: "Join the club ..."
Authors: BRENGMAN, Malaika 
Issue Date: 2004
Publisher: Prentice Hall
Source: Marketing communications, p. 389-393.
Document URI:
ISBN: 0-273-68500-7
Category: B2
Type: Book Section
Validations: vabb 2010
Appears in Collections:Research publications

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