JANSSENS, Wim

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JANSSENS, Wim
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wim.janssens@uhasselt.be
 
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Publications

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Internal UHasselt:  JANSSENS, Wim
Type:  Proceedings Paper

Results 1-11 of 11 (Search time: 0.003 seconds).

Issue DateTitleContributor(s)TypeCat.
12014Bargain effectiveness in differentiated store environments: When a good deal goes badDOUCE, Lieve; WILLEMS, Kim; JANSSENS, WimProceedings PaperC1
22014Bargain effectiveness in differentiated store environments: When a good deal goes badDOUCE, Lieve; WILLEMS, Kim; JANSSENS, WimProceedings PaperC1
32013Communicating value from a service dominant logic perspective: the explicitness of the customer's resource integrating role in advertisingLEROI-WERELDS, Sara; STREUKENS, Sandra; MERKEN, Anne; JANSSENS, WimProceedings PaperC1
42013Tasting the Smell: scent Experts' and Laymen's Evaluation of Product (In)congruityADAMS, Carmen; DOUCE, Lieve; JANSSENS, Wim; VANRIE, Jan; PETERMANS, AnnProceedings PaperC2
52013Assessing crossmodal correspondences for food products: Implications for product packaging and brand naming.ADAMS, Carmen; JANSSENS, Wim; VANRIE, JanProceedings PaperC2
62012The effect of consciously and unconsciously perceived scent on desire for food products.DOUCE, Lieve; HEIJENS, Thomas; JANSSENS, WimProceedings PaperC2
72012Play Buddies or Space Invaders? Exploring medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertisingPoels, Karolien; Herrewijn, Laura; JANSSENS, WimProceedings PaperC2
82011A Comparison Of Commonly Used Methods For Measuring Customer Value: An Empirical StudyLEROI-WERELDS, Sara; STREUKENS, Sandra; SWINNEN, Gilbert; JANSSENS, WimProceedings PaperC2
92009The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibilityJANSSENS, Wim; DE PELSMACKER, Patrick; CAUBERGHE, VerolienProceedings PaperC2
102009The Effect of Mating Cues on Ad Preference from the Perspective of Evolutionary PsychologyFREDERICKX, Marieke; JANSSENS, Wim; STREUKENS, Sandra; GRAMMENS, Dieter; VYNCKE, PatrickProceedings PaperC2
112008The Role of Fear, Threat and Efficacy in Threat Appeals: Putting Fear Back in the Danger Control ResponseJANSSENS, WimProceedings PaperC2