Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/16898
Title: Bargain effectiveness in differentiated store environments: When a good deal goes bad
Authors: DOUCE, Lieve 
WILLEMS, Kim 
JANSSENS, Wim 
Issue Date: 2014
Source: 2014 Shopper Marketing & Pricing Conference Proceedings, p. 34-35.
Document URI: http://hdl.handle.net/1942/16898
ISBN: 978-91-7258-945-2
Category: C1
Type: Proceedings Paper
Appears in Collections:Research publications

Files in This Item:
File Description SizeFormat 
selection (11).pdf622.23 kBAdobe PDFView/Open
Show full item record

Page view(s)

42
checked on Nov 7, 2023

Download(s)

12
checked on Nov 7, 2023

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.