WILLEMS, Kim

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Full Name
WILLEMS, Kim
Email
kim.willems@uhasselt.be
 
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Publications

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Author:  BRENGMAN, Malaika
Date Issued:  [2010 TO 2019]
Type:  Proceedings Paper

Results 1-3 of 3 (Search time: 0.001 seconds).

Issue DateTitleContributor(s)TypeCat.
12016When brands come to life: Experimental research on the vividness effect of virtual reality in transformational marketing communicationsVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimProceedings PaperC2
22016Touching the void: Sensory-enabling technologies in online retailingVan Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC2
32016In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communicationvan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC1