WILLEMS, Kim

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WILLEMS, Kim
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kim.willems@uhasselt.be
 
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Type:  Journal Contribution
Author:  WILLEMS, Kim

Results 1-20 of 31 (Search time: 0.055 seconds).

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Issue DateTitleContributor(s)TypeCat.
12025Enhancing the Well-Being of Older Adults Through Augmented Reality: A Systematic Literature Review and Future Research AgendaCaro, Ceyssens; Nanouk, Verhulst; WILLEMS, KimJournal ContributionA1
22025Unpacking preferences for surprise subscription boxes-A Kano-based study of present, former, and non-usersVan Droogenbroeck, Ellen; WILLEMS, KimJournal ContributionA1
32025Augmenting the reality of decision-making: Comparing and combining product experiences’ influence on choice difficulty and mental imageryVEN, Maaike; DOUCE, Lieve; WILLEMS, Kim; RADEMAKERS, Felitsa; BRENGMAN, Malaika; Loupiac, PhilippineJournal ContributionA1
42024The use of implicit measures in service research: Why, how, when and what is the way forward?Verhulst, Nanouk; Slabbinck, Hendrik; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1
52023Frontline employee expectations on working with physical robots in retailingWILLEMS, Kim; Verhulst, Nanouk; De Gauquier, Laurens; BRENGMAN, MalaikaJournal ContributionA1
62022Brand personality appeal in retailing: Comparing fashion- and grocery retailingWILLEMS, KimJournal ContributionA1
72022Bargain effectiveness in differentiated store environments: The role of store affect, processing fluency, and store familiarityDOUCE, Lieve; WILLEMS, Kim; Chaudhuri, ArjunJournal ContributionA1
82022How customers motive attributions impact intentions to use an interactive kiosk in-storevan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1
92022Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent CongruenceBRENGMAN, Malaika; WILLEMS, Kim; De Gauquier, LaurensJournal ContributionA1
102021In or out? A field observational study on the placement of entertaining robots in retailingDe Gauquier, L; BRENGMAN, Malaika; WILLEMS, Kim; Cao, HL; Vanderborght, BramJournal ContributionA1
112021Can a retail environment be simulated by photographs?WILLEMS, Kim; DOUCE, Lieve; PETERMANS, AnnJournal ContributionA1
122019In-store location-based marketing with beacons: from inflated expectations to smart use in retailingvan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1
132019The impact of representation media on customer engagement in tourism marketing among millennialsWILLEMS, Kim; BRENGMAN, Malaika; Van Kerrebroeck, HelenaJournal ContributionA1
142019Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressionsDe Gauquier, Laurens; BRENGMAN, Malaika; WILLEMS, Kim; Van Kerrebroeck, HelenaJournal ContributionA1
152019Servicescape irritants and customer satisfaction: The moderating role of shopping motives and involvementDemoulin, Nathalie; WILLEMS, KimJournal ContributionA1
162018Can’t touch this: The impact of Augmented Reality vs. Touch and Non-touch Interfaces on Perceived OwnershipBRENGMAN, Malaika; WILLEMS, Kim; Van Kerrebroeck, HelenaJournal ContributionA1
172017Touching the void: exploring consumer perspectives on touch-enabling technologies in online retailingVan Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1
182017When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communicationsVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1
192017The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologiesWILLEMS, Kim; Smolders, Annelien; BRENGMAN, Malaika; LUYTEN, Kris; SCHOENING, JohannesJournal ContributionA1
202017In-store proximity marketing: Experimenting with digital point-of-sales communicationWILLEMS, Kim; BRENGMAN, Malaika; Van De Sanden, StephanieJournal ContributionA1
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