WILLEMS, Kim

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Full Name
WILLEMS, Kim
Email
kim.willems@uhasselt.be
 
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Publications

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Type:  Journal Contribution
Date Issued:  [2010 TO 2019]

Results 1-19 of 19 (Search time: 0.006 seconds).

Issue DateTitleContributor(s)TypeCat.
12019The impact of representation media on customer engagement in tourism marketing among millennialsWILLEMS, Kim; BRENGMAN, Malaika; Van Kerrebroeck, HelenaJournal ContributionA1
22019Servicescape irritants and customer satisfaction: The moderating role of shopping motives and involvementDemoulin, Nathalie; WILLEMS, KimJournal ContributionA1
32019Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressionsDe Gauquier, Laurens; BRENGMAN, Malaika; WILLEMS, Kim; Van Kerrebroeck, HelenaJournal ContributionA1
42019In-store location-based marketing with beacons: from inflated expectations to smart use in retailingvan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1
52018Can’t touch this: The impact of Augmented Reality vs. Touch and Non-touch Interfaces on Perceived OwnershipBRENGMAN, Malaika; WILLEMS, Kim; Van Kerrebroeck, HelenaJournal ContributionA1
62017In-store proximity marketing: Experimenting with digital point-of-sales communicationWILLEMS, Kim; BRENGMAN, Malaika; Van De Sanden, StephanieJournal ContributionA1
72017Touching the void: exploring consumer perspectives on touch-enabling technologies in online retailingVan Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1
82017When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communicationsVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1
92017The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologiesWILLEMS, Kim; Smolders, Annelien; BRENGMAN, Malaika; LUYTEN, Kris; SCHOENING, JohannesJournal ContributionA1
102017Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mallVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1
112016Doing good while performing well at Flemish universities: Benchmarking higher education institutions in terms of social inclusion and market performanceHaezendonck, Elvira; WILLEMS, Kim; Hillemann, JennyJournal ContributionA1
122016Measuring Facebook addiction among adults: Validating the Bergen Facebook addiction scale in a non-student sampleSteenackers, Kathy; Cassidy, Bryan; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionM
132016The impact of customer value types on customer outcomes for different retail formatsWILLEMS, Kim; LEROI-WERELDS, Sara; SWINNEN, GilbertJournal ContributionA1
142016Skill training preferences and technology use in persons with neck and low back painVERBRUGGHE, Jonas; HAESEN, Mieke; SPIERINGS, Ruth; WILLEMS, Kim; CLAES, Guido; Olivieri, Enzo; CONINX, Karin; TIMMERMANS, AnnickJournal ContributionA1
152012From Armani to Zara: Impression formation based on fashion store patronageWILLEMS, Kim; JANSSENS, Wim; SWINNEN, Gilbert; BRENGMAN, Malaika; STREUKENS, Sandra; VANCAUTEREN, MarkJournal ContributionA1
162012The impact of in-store greenery on customersBRENGMAN, Malaika; WILLEMS, Kim; Joye, YannickJournal ContributionA1
172011Fashion store personality: Scale development and relation to self-congruity theoryWILLEMS, Kim; SWINNEN, Gilbert; BRENGMAN, Malaika; JANSSENS, WimJournal ContributionA1
182011Am I cheap? Testing the role of store personality and self-congruity in discount retailingWILLEMS, Kim; SWINNEN, GilbertJournal ContributionA1
192010The effects of urban retail greenery on consumer experience: Reviewing the evidence from a restorative perspectiveJoye, Yannick; WILLEMS, Kim; BRENGMAN, Malaika; Wolf, KathleenJournal ContributionA1