WILLEMS, Kim

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WILLEMS, Kim
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kim.willems@uhasselt.be
 
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Publications

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Internal UHasselt:  BRENGMAN, Malaika
Type:  Proceedings Paper

Results 1-7 of 7 (Search time: 0.002 seconds).

Issue DateTitleContributor(s)TypeCat.
12016When brands come to life: Experimental research on the vividness effect of virtual reality in transformational marketing communicationsVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimProceedings PaperC2
22016Touching the void: Sensory-enabling technologies in online retailingVan Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC2
32016In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communicationvan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC1
42009The moderating role of environmental complexity on the impact of vegetation in the store environmentBRENGMAN, Malaika; WILLEMS, Kim; JOYE, YannickProceedings PaperC2
52008Determinants of fashion store personality. A consumer perspectiveBRENGMAN, Malaika; WILLEMS, KimProceedings PaperC1
62008Is green really the colour of money? A conceptual inquiry into the effects of greenery on the consumer experienceJOYE, Yannick; WILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC2
72008Determining fashion store personality dimensions: An exploratory study based on repertory grid data and grounded theoryBRENGMAN, Malaika; WILLEMS, KimProceedings PaperC2