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http://hdl.handle.net/1942/10482| Title: | Loyalty cards: facts for fiction? - The usefulness of loyalty card data to forecast consumer decisions using a Poisson-Binomial hierarchical Bayes model | Authors: | GÁZQUEZ ABAD, J.C. SWINNEN, Gilbert SÁNCHEZ-PÉREZ, M. BRIJS, Tom |
Issue Date: | 2007 | Source: | 14th International Conference on Research in the Distributive Trades, Saarbrucken,Germany - 28/6/2007 - 29/6/2007. | Document URI: | http://hdl.handle.net/1942/10482 | Category: | C2 | Type: | Conference Material |
| Appears in Collections: | Research publications |
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