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http://hdl.handle.net/1942/10573| Title: | Identifying homogenous customer segments for low risk email marketing experiments | Authors: | SAMMOUR, George DEPAIRE, Benoit VANHOOF, Koen WETS, Geert |
Issue Date: | 2009 | Source: | José Cordeiro, Joaquim Filipe (Ed.) Proceedings of the 11th International Conference on Enterprise Information Systems. p. 89-94. | Document URI: | http://hdl.handle.net/1942/10573 | Link to publication/dataset: | http://www.informatik.uni-trier.de/~ley/db/conf/iceis/iceis2009-4.html | ISBN: | 978-989-8111-87-6 | Category: | C1 | Type: | Proceedings Paper |
| Appears in Collections: | Research publications |
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