Please use this identifier to cite or link to this item:
|Title:||(Re)using historic buildings as a retail differentiation strategy||Authors:||Plevoets, B.
Van Cleempoel, K.
|Issue Date:||2012||Publisher:||Green Lines Institute||Source:||Amoêda, R.; Lira, S.; Pinheiro, C. (Ed.). Heritage 2012 – Heritage and Sustainable Development||Abstract:||As a method for differentiation, some retailers look for historic buildings to locate their store. This research tries to formulate an answer to the question how to strike a balance between respectful restoration and commercial exploitation of a heritage building. The first section of our paper describes the tension between retail and heritage in historic city centres by using a SWOT-analysis, and argues how the role of retail branding can bridge these positions in creating a retail design that respects the historic and architectural qualities of the host space. The second section analyses two Belgian case studies of retailers who intentionally looked for a historic setting for their stores through interviews with architects and retailers who were involved in the project. The conclusion states that retail branding may contribute towards a balance between interests of retailers and conservators.||Document URI:||http://hdl.handle.net/1942/13752||Link to publication:||http://heritage2012.greenlines-institute.org/H2012website/||ISBN:||978-989-95671-8-4||Category:||C1||Type:||Proceedings Paper|
|Appears in Collections:||Research publications|
Show full item record
checked on May 15, 2022
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.