Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/14754| Title: | The Psychological Capital of the Customer: A Positive Resource for Encouraging Customer Participation | Authors: | LEROI-WERELDS, Sara STREUKENS, Sandra |
Issue Date: | 2012 | Source: | International Colloquium on Relationship Marketing (ICRM 2012), Nottingham - United Kingdom, 25-27 September 2012 | Document URI: | http://hdl.handle.net/1942/14754 | Category: | C2 | Type: | Conference Material |
| Appears in Collections: | Research publications |
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