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http://hdl.handle.net/1942/15305
Title: | Smelling the books: The effect of chocolate scent on purchase-related behavior in a bookstore | Authors: | DOUCE, Lieve Poels, Karolien JANSSENS, Wim De Backer, Charlotte |
Issue Date: | 2013 | Source: | JOURNAL OF ENVIRONMENTAL PSYCHOLOGY, 36, p. 65-69 | Abstract: | The aims of this research were to (1) explore the different effects of an ambient scent of chocolate on general approach versus goal-directed behavior, and (2) investigate whether an ambient chocolate scent diffused in a retail environment has a positive effect on consumers’ behavior toward thematically congruent products. A field study with 201 participants shows that a chocolate scent positively influences general approach behavior and negatively influences goal-directed behavior in a bookstore. Moreover, when gender is controlled for, the chocolate scent improves approach and buying behavior toward thematically congruent books and decreases approach and buying behavior toward incongruent books. Sales figures also provide some indicative support for the findings. | Notes: | Douce, L (reprint author), Hasselt Univ, Fac Business Econ, Dept Mkt & Strategy, Campus Diepenbeek,Agoralaan Bldg D, BE-3590 Diepenbeek, Belgium. lieve.douce@uhasselt.be; Karolien.Poels@ua.ac.be; wim.janssens@uhasselt.be; Charlotte.DeBacker@ua.ac.be | Keywords: | Ambient chocolate scent; Store atmospherics; Odor priming; Environmental psychology | Document URI: | http://hdl.handle.net/1942/15305 | ISSN: | 0272-4944 | e-ISSN: | 1522-9610 | DOI: | 10.1016/j.jenvp.2013.07.006 | ISI #: | 000330335900008 | Category: | A1 | Type: | Journal Contribution | Validations: | ecoom 2015 |
Appears in Collections: | Research publications |
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