Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/16898
Title: | Bargain effectiveness in differentiated store environments: When a good deal goes bad | Authors: | DOUCE, Lieve WILLEMS, Kim JANSSENS, Wim |
Issue Date: | 2014 | Source: | 2014 Shopper Marketing & Pricing Conference Proceedings, p. 34-35. | Document URI: | http://hdl.handle.net/1942/16898 | ISBN: | 978-91-7258-945-2 | Category: | C1 | Type: | Proceedings Paper |
Appears in Collections: | Research publications |
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selection (11).pdf | 622.23 kB | Adobe PDF | View/Open |
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