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Title: Tasting the smell: Effects of ambient scent on scent experts' evaluations of (in)congruent food products
Authors: Adams, Carmen 
Doucé, Lieve 
Janssens, Wim 
Vanrie, Jan 
Petermans, Ann 
Issue Date: 2014
Abstract: This research studies the effect of scent expertise (laymen vs. novice experts vs. experts) on product and taste evaluations of three products that are (in)congruent with an ambient scent and examines whether this effect is mediated by these groups' awareness of scents in their environment and by how well they are able to identify different scents. Results show that novice experts and experts evaluate an incongruent product less positively than laymen. Laymen score lower than novice experts and experts on odor identification, and lower than experts on odor awareness but not lower than novice experts. The differences in the evaluation between the scent expertise groups cannot be fully explained by differences in their level of odor identification or level of odor awareness. (C) 2014 Elsevier Ltd. All rights reserved.
Notes: [Adams, Carmen; Douce, Lieve; Janssens, Wim] Hasselt Univ, Dept Mkt & Strategy, Fac Business Econ, BE-3590 Diepenbeek, Belgium. [Vanrie, Jan; Petermans, Ann] Hasselt Univ, Fac Arts & Architecture, BE-3590 Diepenbeek, Belgium.
Keywords: ambient scent; product (in)congruity; individual differences; scent expertise;Ambient scent; Product (in)congruity; Individual differences; Scent expertise
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ISSN: 0950-3293
e-ISSN: 1873-6343
DOI: 10.1016/j.foodqual.2014.05.007
ISI #: 000340018700011
Rights: © 2014 Elsevier Ltd. All rights reserved.
Category: A1
Type: Journal Contribution
Validations: ecoom 2015
Appears in Collections:Research publications

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