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http://hdl.handle.net/1942/21182| Title: | The shopper's path-to-purchase is paved with digital opportunities: How technology can augment the on- and offline shopping experience | Authors: | WILLEMS, Kim | Issue Date: | 2015 | Source: | Innovative Tagung für den Handel 2015, Sankt-Wendel, Germany, 9-10 July 2015 | Document URI: | http://hdl.handle.net/1942/21182 | Category: | C2 | Type: | Conference Material |
| Appears in Collections: | Research publications |
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