The shopper's path-to-purchase is paved with digital opportunities: How technology can augment the on- and offline shopping experience

Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/21182

Title:	The shopper's path-to-purchase is paved with digital opportunities: How technology can augment the on- and offline shopping experience
Authors:	WILLEMS, Kim
Issue Date:	2015
Source:	Innovative Tagung für den Handel 2015, Sankt-Wendel, Germany, 9-10 July 2015
Document URI:	http://hdl.handle.net/1942/21182
Category:	C2
Type:	Conference Material
Appears in Collections:	Research publications

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