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http://hdl.handle.net/1942/21191| Title: | Bargain effectiveness in differentiated store environments: When a good deal goes bad | Authors: | DOUCE, Lieve WILLEMS, Kim JANSSENS, Wim |
Issue Date: | 2014 | Source: | Shopper Marketing Conference: In-store, on-line, and mobile conference, Stockholm, Sweden, 8-10 May 2014 | Document URI: | http://hdl.handle.net/1942/21191 | Category: | C2 | Type: | Conference Material |
| Appears in Collections: | Research publications |
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