Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/21191
Title: Bargain effectiveness in differentiated store environments: When a good deal goes bad
Authors: DOUCE, Lieve 
WILLEMS, Kim 
JANSSENS, Wim 
Issue Date: 2014
Source: Shopper Marketing Conference: In-store, on-line, and mobile conference, Stockholm, Sweden, 8-10 May 2014
Document URI: http://hdl.handle.net/1942/21191
Category: C2
Type: Conference Material
Appears in Collections:Research publications

Show full item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.