Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/22583
Title: | LED: Light Evoking Distraction? A driving simulator study on the distracting effect of illuminated LED-advertising signs. | Authors: | MOLLU, Kristof BRIJS, Kris GERAERTS, Marc DECLERCQ, Katrien CORNU, Joris BRIJS, Tom |
Issue Date: | 2016 | Source: | HFES Europe Chapter 2016 (Human Factors and Ergonomics Society) - Human Factors and User Needs in Transport, Control, and the Workplace, Prague, Czech Republic, 26-28 October 2016 | Abstract: | The presence of an illuminated LED-advertising sign can influence the visual behaviour during driving. This study investigates the effect of display time, location of LED-billboards and road environment on driver behaviour. Forty-one participants drove seven different routes (3.8 to 5.2km) in a medium fidelity fixed-base driving simulator. In every scenario the illuminated billboard was presented in 2 different road environments: a transition road to a built-up area and an area with retail stores. We used a within-subject design (repeated measures ANOVA) with display time (3s, 6s and 15s), distance from a pedestrian crossing (41m and 65m) and road environment as the manipulated conditions in a randomized order. Eye tracking data showed that smaller display times of the message and an area with retail stores resulted in a higher number of eye glances towards the LED-billboard. All participants looked at the LED-billboard and 49% could recall one or more messages. The NASA Task Load Index revealed that the presence of a LED-advertising sign resulted in a significantly higher mental work load and a lower estimation of personal driving performance. Based on these results, we conclude that the presence of an illuminated billboard leads to (visual) distraction while driving. Practical implications will be discussed. | Document URI: | http://hdl.handle.net/1942/22583 | Category: | C2 | Type: | Conference Material |
Appears in Collections: | Research publications |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Mollu et al_2016.docx | Conference material | 22.83 kB | Microsoft Word | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.