Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/27893| Title: | Can a retail environment be simulated by photographs? | Authors: | PETERMANS, Ann WILLEMS, Kim DOUCE, Lieve VAN CLEEMPOEL, Koenraad |
Issue Date: | 2018 | Publisher: | UHasselt | Source: | Quartier, Katelijn; Petermans, Ann; Melewar, T.C. (Ed.). Proceedings of the 4th International Colloquium on Design, Branding and Marketing. Experience and value creation in design, branding and marketing, UHasselt,p. 103-108 | Keywords: | customer experience; store atmospherics; environmental representation medium; ecological validity; satisfaction | Document URI: | http://hdl.handle.net/1942/27893 | ISBN: | 9789089130693 | Category: | C1 | Type: | Proceedings Paper | Validations: | vabb 2021 |
| Appears in Collections: | Research publications |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| PDFsam_Conference proceedings_final & complete - Petermans et al.pdf Restricted Access | Published version | 243.93 kB | Adobe PDF | View/Open Request a copy |
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