Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/39415| Title: | Transformative value positioning for service brands: Key principles and challenges | Authors: | Matthes, Jorg LEROI-WERELDS, Sara |
Issue Date: | 2022 | Source: | Servsig, Glasgow, 16-18 June 2022 | Document URI: | http://hdl.handle.net/1942/39415 | Category: | C2 | Type: | Conference Material |
| Appears in Collections: | Research publications |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Servsig abstract TVP including references.docx Restricted Access | Conference material | 26.13 kB | Microsoft Word | View/Open Request a copy |
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