Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/4294
Title: The use of characteristic rules for identifying latently dissatisfied customers
Authors: BLOEMER, Johanna 
BRIJS, Tom 
SWINNEN, Gilbert 
VANHOOF, Koen 
Issue Date: 2001
Publisher: McGraw-Hill
Source: Asia Pacific advances in consumer reserach: vol. 4.
Document URI: http://hdl.handle.net/1942/4294
Category: C2
Type: Proceedings Paper
Appears in Collections:Research publications

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