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http://hdl.handle.net/1942/4294| Title: | The use of characteristic rules for identifying latently dissatisfied customers | Authors: | BLOEMER, Johanna BRIJS, Tom SWINNEN, Gilbert VANHOOF, Koen |
Issue Date: | 2001 | Publisher: | McGraw-Hill | Source: | Asia Pacific advances in consumer reserach: vol. 4. | Document URI: | http://hdl.handle.net/1942/4294 | Category: | C2 | Type: | Proceedings Paper |
| Appears in Collections: | Research publications |
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