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http://hdl.handle.net/1942/5835| Title: | Case: Het Axe-effect | Authors: | BRENGMAN, Malaika | Issue Date: | 2005 | Publisher: | Pearson Education Benelux | Source: | Marketing communicatie, p. 94-98. | Document URI: | http://hdl.handle.net/1942/5835 | ISBN: | 9789043014946 | Category: | B2 | Type: | Book Section |
| Appears in Collections: | Research publications |
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