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http://hdl.handle.net/1942/6515
Title: | Using association rules in customer satisfaction studies to identify latent dissatisfied customers | Authors: | BLOEMER, Johanna BRIJS, Tom SWINNEN, Gilbert VANHOOF, Koen |
Issue Date: | 1998 | Publisher: | Berlin (1998) | Source: | 51st ESOMAR congress and exhibition: the power of knowledge, Berlin, 13-16 September 1998, p.93 - 112 | Document URI: | http://hdl.handle.net/1942/6515 | Type: | Journal Contribution |
Appears in Collections: | Research publications |
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