Using association rules in customer satisfaction studies to identify latent dissatisfied customers

Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/6515

Title:	Using association rules in customer satisfaction studies to identify latent dissatisfied customers
Authors:	BLOEMER, Johanna BRIJS, Tom SWINNEN, Gilbert VANHOOF, Koen
Issue Date:	1998
Publisher:	Berlin (1998)
Source:	51st ESOMAR congress and exhibition: the power of knowledge, Berlin, 13-16 September 1998, p.93 - 112
Document URI:	http://hdl.handle.net/1942/6515
Type:	Journal Contribution
Appears in Collections:	Research publications

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