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http://hdl.handle.net/1942/9325
Title: | The CoO-ELM model: A theoretical framework for the cognitive processes underlying country of origin-effects | Authors: | BLOEMER, Johanna BRIJS, Kris Kasper, Hans |
Issue Date: | 2009 | Publisher: | Emerald | Source: | European Journal of Marketing, 43(1). p. 62-89 | Abstract: | The purpose of this paper is to present an extended version of the Elaboration Likelihood Model (ELM-model) to explain and predict which of the four cognitive processes that are distinguished in the literature, with respect to Country of Origin (CoO), can be expected to occur: the halo-effect, the summary construct-effect, the product attribute-effect or the default heuristic-effect. | Keywords: | Country of origin; Consumers; International marketing | Document URI: | http://hdl.handle.net/1942/9325 | ISSN: | 0309-0566 | e-ISSN: | 1758-7123 | DOI: | 10.1108/03090560910923247 | ISI #: | 000264108400006 | Category: | A1 | Type: | Journal Contribution | Validations: | ecoom 2010 |
Appears in Collections: | Research publications |
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