BRENGMAN, Malaika

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Full Name
BRENGMAN, Malaika
Email
malaika.brengman@uhasselt.be
 
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Publications

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Type:  Journal Contribution

Results 1-20 of 30 (Search time: 0.007 seconds).

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Issue DateTitleContributor(s)TypeCat.
12023Frontline employee expectations on working with physical robots in retailingWILLEMS, Kim; Verhulst, Nanouk; De Gauquier, Laurens; BRENGMAN, MalaikaJournal ContributionA1
22022Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent CongruenceBRENGMAN, Malaika; WILLEMS, Kim; De Gauquier, LaurensJournal ContributionA1
32022How customers motive attributions impact intentions to use an interactive kiosk in-storevan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1
42021In or out? A field observational study on the placement of entertaining robots in retailingDe Gauquier, L; BRENGMAN, Malaika; WILLEMS, Kim; Cao, HL; Vanderborght, BramJournal ContributionA1
52019The impact of representation media on customer engagement in tourism marketing among millennialsWILLEMS, Kim; BRENGMAN, Malaika; Van Kerrebroeck, HelenaJournal ContributionA1
62019Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressionsDe Gauquier, Laurens; BRENGMAN, Malaika; WILLEMS, Kim; Van Kerrebroeck, HelenaJournal ContributionA1
72019In-store location-based marketing with beacons: from inflated expectations to smart use in retailingvan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1
82018Can’t touch this: The impact of Augmented Reality vs. Touch and Non-touch Interfaces on Perceived OwnershipBRENGMAN, Malaika; WILLEMS, Kim; Van Kerrebroeck, HelenaJournal ContributionA1
92017In-store proximity marketing: Experimenting with digital point-of-sales communicationWILLEMS, Kim; BRENGMAN, Malaika; Van De Sanden, StephanieJournal ContributionA1
102017Touching the void: exploring consumer perspectives on touch-enabling technologies in online retailingVan Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1
112017When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communicationsVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1
122017The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologiesWILLEMS, Kim; Smolders, Annelien; BRENGMAN, Malaika; LUYTEN, Kris; SCHOENING, JohannesJournal ContributionA1
132017Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mallVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1
142016Measuring Facebook addiction among adults: Validating the Bergen Facebook addiction scale in a non-student sampleSteenackers, Kathy; Cassidy, Bryan; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionM
152012From Armani to Zara: Impression formation based on fashion store patronageWILLEMS, Kim; JANSSENS, Wim; SWINNEN, Gilbert; BRENGMAN, Malaika; STREUKENS, Sandra; VANCAUTEREN, MarkJournal ContributionA1
162012The impact of in-store greenery on customersBRENGMAN, Malaika; WILLEMS, Kim; Joye, YannickJournal ContributionA1
172011Fashion store personality: Scale development and relation to self-congruity theoryWILLEMS, Kim; SWINNEN, Gilbert; BRENGMAN, Malaika; JANSSENS, WimJournal ContributionA1
182011The Processing of Threat Appeals in the Prevention of Obesity: Weighing the Weight IssueWauters, Birgit; BRENGMAN, Malaika; JANSSENS, WimJournal ContributionA1
192010The effects of urban retail greenery on consumer experience: Reviewing the evidence from a restorative perspectiveJoye, Yannick; WILLEMS, Kim; BRENGMAN, Malaika; Wolf, KathleenJournal ContributionA1
202009Determinants of fashion store personality. A consumer perspectiveBRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1
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