WILLEMS, Kim

Email Alert RSS Feed

Profile

Full Name
WILLEMS, Kim
Email
kim.willems@uhasselt.be
 
Loading... 5 0 5 0 false
Loading... 6 0 5 0 false

Publications

Results 21-40 of 83 (Search time: 0.002 seconds).

show all
Issue DateTitleContributor(s)TypeCat.
212021Can a retail environment be simulated by photographs?WILLEMS, Kim; DOUCE, Lieve; PETERMANS, AnnJournal ContributionA1
222019In-store location-based marketing with beacons: from inflated expectations to smart use in retailingvan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1
232019The impact of representation media on customer engagement in tourism marketing among millennialsWILLEMS, Kim; BRENGMAN, Malaika; Van Kerrebroeck, HelenaJournal ContributionA1
242019Winkelen we binnenkort met robots?BRENGMAN, Malaika; De Gauquier, Laurens; Van de Sanden, Stephanie; WILLEMS, KimBook SectionB2
252019Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressionsDe Gauquier, Laurens; BRENGMAN, Malaika; WILLEMS, Kim; Van Kerrebroeck, HelenaJournal ContributionA1
262019Is robotic shopping set to be the next big thing?BRENGMAN, Malaika; De Gauquier, Laurens; van de Sanden, Stephanie; WILLEMS, KimBook SectionB2
272019Servicescape irritants and customer satisfaction: The moderating role of shopping motives and involvementDemoulin, Nathalie; WILLEMS, KimJournal ContributionA1
282018Can a retail environment be simulated by photographs?PETERMANS, Ann; WILLEMS, Kim; DOUCE, Lieve; VAN CLEEMPOEL, KoenraadProceedings PaperC1
292018Can’t touch this: The impact of Augmented Reality vs. Touch and Non-touch Interfaces on Perceived OwnershipBRENGMAN, Malaika; WILLEMS, Kim; Van Kerrebroeck, HelenaJournal ContributionA1
302017Touching the void: exploring consumer perspectives on touch-enabling technologies in online retailingVan Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1
312017When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communicationsVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1
322017The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologiesWILLEMS, Kim; Smolders, Annelien; BRENGMAN, Malaika; LUYTEN, Kris; SCHOENING, JohannesJournal ContributionA1
332017In-store proximity marketing: Experimenting with digital point-of-sales communicationWILLEMS, Kim; BRENGMAN, Malaika; Van De Sanden, StephanieJournal ContributionA1
342017Dealing with Nonlinearity in Importance-Performance Map Analysis (IPMA): An Integrative Framework in a PLS-SEM ContextSTREUKENS, Sandra; LEROI-WERELDS, Sara; WILLEMS, KimBook SectionB2
352017Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mallVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimJournal ContributionA1
362016When brands come to life: Experimental research on the vividness effect of virtual reality in transformational marketing communicationsVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimProceedings PaperC2
372016In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communicationvan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC1
382016The impact of customer value types on customer outcomes for different retail formatsWILLEMS, Kim; LEROI-WERELDS, Sara; SWINNEN, GilbertJournal ContributionA1
392016Doing good while performing well at Flemish universities: Benchmarking higher education institutions in terms of social inclusion and market performanceHaezendonck, Elvira; WILLEMS, Kim; Hillemann, JennyJournal ContributionA1
402016Touching the void: Sensory-enabling technologies in online retailingVan Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC2
show all