DOUCE, Lieve

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DOUCE, Lieve
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lieve.douce@uhasselt.be
 
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Author:  DOUCE, Lieve
Type:  Conference Material

Results 1-11 of 11 (Search time: 0.003 seconds).

Issue DateTitleContributor(s)TypeCat.
12024Enhancing Online Shopping Experience: The Effect of Deliberate vs. Automatic Haptic Imagery in Consumer Reactions: An AbstractDOUCE, Lieve; WILLEMS, Kim; RADEMAKERS, FelitsaConference MaterialC2
22023The Effect of Autonomous Sensory Meridian Response (ASMR) Ads on Consumer ReactionsDOUCE, LieveConference MaterialC2
32023Multisensory cues effect: do visitors react differently in a traditional versus an immersive exhibition?LUO, Dan; DOUCE, Lieve; Nys, KarinConference MaterialC2
42022Atmospherics in retail: The effect of multisensory congruity between light and scent via multiple versus single sensory attributes on consumer reactionsDOUCE, LieveConference MaterialC2
52022Retail atmospherics: Crossmodal congruency between atmospheric cues and the overall store environmentDOUCE, Lieve; Adams, CarmenConference MaterialC2
62022Crossmodal congruency between background music and the online store environment: The moderating role of shopping goalsDOUCE, Lieve; ADAMS, Carmen; Petit, Olivia; Nijholt, AntonConference MaterialC2
72019Sensory overload in a shopping environment: the negative effect of too much stimulationDOUCE, Lieve; ADAMS, CarmenConference MaterialC2
82019Online Sensory Marketing: The Crossmodal Effect Of Background Music And The Look And Feel Of A Webshop On Consumer ReactionsADAMS, Carmen; DOUCE, LieveConference MaterialC2
92014Congruency of crossmodal correspondence between an ambient scent and a product packaging: the effect on packaging preferenceADAMS, Carmen; DOUCE, Lieve; JANSSENS, WimConference MaterialC2
102014Bargain effectiveness in differentiated store environments: When a good deal goes badDOUCE, Lieve; WILLEMS, Kim; JANSSENS, WimConference MaterialC2
112013Unconsciously and Consciously Perceived Scent Effects on Desire for Food ProductsDOUCE, Lieve; HEIJENS, Thomas; JANSSENS, WimConference MaterialC2