DOUCE, Lieve

Full Name
DOUCE, Lieve
Email
lieve.douce@uhasselt.be
 
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Publications

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Type:  Conference Material

Results 1-10 of 10 (Search time: 0.002 seconds).

Issue DateTitleContributor(s)TypeCat.
12023The Effect of Autonomous Sensory Meridian Response (ASMR) Ads on Consumer ReactionsDOUCE, LieveConference MaterialC2
22023Multisensory cues effect: do visitors react differently in a traditional versus an immersive exhibition?LUO, Dan; DOUCE, Lieve; Nys, KarinConference MaterialC2
32022Atmospherics in retail: The effect of multisensory congruity between light and scent via multiple versus single sensory attributes on consumer reactionsDOUCE, LieveConference MaterialC2
42022Retail atmospherics: Crossmodal congruency between atmospheric cues and the overall store environmentDOUCE, Lieve; Adams, CarmenConference MaterialC2
52022Crossmodal congruency between background music and the online store environment: The moderating role of shopping goalsDOUCE, Lieve; ADAMS, Carmen; Petit, Olivia; Nijholt, AntonConference MaterialC2
62019Online Sensory Marketing: The Crossmodal Effect Of Background Music And The Look And Feel Of A Webshop On Consumer ReactionsADAMS, Carmen; DOUCE, LieveConference MaterialC2
72019Sensory overload in a shopping environment: the negative effect of too much stimulationDOUCE, Lieve; ADAMS, CarmenConference MaterialC2
82014Bargain effectiveness in differentiated store environments: When a good deal goes badDOUCE, Lieve; WILLEMS, Kim; JANSSENS, WimConference MaterialC2
92014Congruency of crossmodal correspondence between an ambient scent and a product packaging: the effect on packaging preferenceADAMS, Carmen; DOUCE, Lieve; JANSSENS, WimConference MaterialC2
102013Unconsciously and Consciously Perceived Scent Effects on Desire for Food ProductsDOUCE, Lieve; HEIJENS, Thomas; JANSSENS, WimConference MaterialC2