Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/16721
Title: | The shopper’s path-to-purchase is paved with digital opportunities: An overview of technologies to augment the shopping experience | Authors: | WILLEMS, Kim Lauriers, Randy SCHOENING, Johannes LUYTEN, Kris Krüger, Antonio |
Issue Date: | 2014 | Source: | Shopper Marketing Conference Proceedings 2014, p. 91-92. | Document URI: | http://hdl.handle.net/1942/16721 | ISBN: | 978-91-7258-945-2 | Category: | C1 | Type: | Proceedings Paper |
Appears in Collections: | Research publications |
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File | Description | Size | Format | |
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2014-Shopper-Marketing-and-Pricing-Conference-Proceedings.pdf | 160.45 kB | Adobe PDF | View/Open |
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