Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/16721
Title: The shopper’s path-to-purchase is paved with digital opportunities: An overview of technologies to augment the shopping experience
Authors: WILLEMS, Kim 
Lauriers, Randy
SCHOENING, Johannes 
LUYTEN, Kris 
Krüger, Antonio
Issue Date: 2014
Source: Shopper Marketing Conference Proceedings 2014, p. 91-92.
Document URI: http://hdl.handle.net/1942/16721
ISBN: 978-91-7258-945-2
Category: C1
Type: Proceedings Paper
Appears in Collections:Research publications

Files in This Item:
File Description SizeFormat 
2014-Shopper-Marketing-and-Pricing-Conference-Proceedings.pdf160.45 kBAdobe PDFView/Open
Show full item record

Page view(s)

16
checked on May 25, 2022

Download(s)

8
checked on May 25, 2022

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.