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http://hdl.handle.net/1942/28279
Title: | Understanding and supporting the value of gamification for the user: A service theory perspective | Authors: | LEROI-WERELDS, Sara STREUKENS, Sandra |
Issue Date: | 2018 | Source: | EMAC 2018 Proceedings, | Abstract: | Gamification has gained momentum in business practice. Experts predict that the gamification market will increase by 500% to approximately USD 11.10 Billion by 2020. However, experts also expect that approximately 80% of gamification applications will fail. Rigorous and practically relevant academic research is thus necessary to enhance our understanding of what gamification is and how it works. Building on a systematic literature review and service theories, this study’s research objectives are to (1) provide conceptual clarity by proposing an all-encompassing definition and key characteristics of gamification in a business context; (2) examine the value of gamification for the user (3) provide guidance on how to effectively design gamification based on service design principles. Overall, this study aims to provide much-needed insights to facilitate the successful application of gamification in business practice. | Keywords: | gamification; User value; Service theory | Document URI: | http://hdl.handle.net/1942/28279 | ISBN: | 9781527219113 | Category: | C1 | Type: | Proceedings Paper |
Appears in Collections: | Research publications |
Files in This Item:
File | Description | Size | Format | |
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EMAC final Gamification.pdf Restricted Access | Published version | 385.28 kB | Adobe PDF | View/Open Request a copy |
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