Risk reduction and relationship bonding when marketing and buying services

Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/6065

Title:	Risk reduction and relationship bonding when marketing and buying services
Authors:	MATTHYSSENS, Paul FAES, Wouter
Issue Date:	1997
Source:	Interaction, relations and networks: proceedings of the 13th International Conference on Industrial Marketing and Purchasing (Groupe ESC Lyon, 4-6 september 1997). p. 856-864.
Document URI:	http://hdl.handle.net/1942/6065
Type:	Proceedings Paper
Appears in Collections:	Research publications

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