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|Title:||Risk reduction and relationship bonding when marketing and buying services||Authors:||MATTHYSSENS, Paul
|Issue Date:||1997||Source:||Interaction, relations and networks: proceedings of the 13th International Conference on Industrial Marketing and Purchasing (Groupe ESC Lyon, 4-6 september 1997). p. 856-864.||Document URI:||http://hdl.handle.net/1942/6065||Type:||Proceedings Paper|
|Appears in Collections:||Research publications|
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