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Title: Risk reduction and relationship bonding when marketing and buying services
Authors: MATTHYSSENS, Paul 
FAES, Wouter 
Issue Date: 1997
Source: Interaction, relations and networks: proceedings of the 13th International Conference on Industrial Marketing and Purchasing (Groupe ESC Lyon, 4-6 september 1997). p. 856-864.
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Type: Proceedings Paper
Appears in Collections:Research publications

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