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http://hdl.handle.net/1942/6065
Title: | Risk reduction and relationship bonding when marketing and buying services | Authors: | MATTHYSSENS, Paul FAES, Wouter |
Issue Date: | 1997 | Source: | Interaction, relations and networks: proceedings of the 13th International Conference on Industrial Marketing and Purchasing (Groupe ESC Lyon, 4-6 september 1997). p. 856-864. | Document URI: | http://hdl.handle.net/1942/6065 | Type: | Proceedings Paper |
Appears in Collections: | Research publications |
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