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Title: | Managing channel relations in China: an exploratory study | Authors: | MATTHYSSENS, Paul FAES, Wouter |
Issue Date: | 2005 | Publisher: | Elsevier Ltd | Source: | Advances in international marketing, 16. p. 187-211 | Abstract: | Channel management deals with the establishment of an efficient and effective distribution channel. It implies the stepwise development of channel leadership and channel relations. International channel management and the establishment of cross-border relations between exporting suppliers and their foreign subsidiaries and intermediaries are key in international marketing performance(Madsen, 1989; Cavusgil & Zou, 1994; Solberg & Nes, 2002). Li (2003) proves that an export channel is a very complicated phenomenon and a number of factors, both contextual and historical, affect simultaneously the exchange modes and their operation. | Document URI: | http://hdl.handle.net/1942/6356 | DOI: | 10.1016/S1474-7979(05)16008-6 | Category: | A1 | Type: | Journal Contribution | Validations: | vabb 2010 |
Appears in Collections: | Research publications |
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